Marketing, Promotion & Advertising Tips for Small Local Businesses
Guest Post by Jason Duff, Small Nation I’ve been noticing something interesting happening across the small towns we work in, and I don’t think it’s temporary. In a time where inflation is still pinching wallets, customers aren’t just spending less, they’re shopping differently. They’re hunting. Not just for cheap, but for value, uniqueness, and the…
Guest post by Mark Gross, A Cheerful Giver I run A Cheerful Giver out of Elmer, New Jersey. The population is about 1,300. We make candles. Been at it since 1991. January 11, 2025, I got the phone call. Our building was on fire. Two-alarm. They had to bring in trucks from Gloucester County to…
You want to open a place to eat in your small town. Maybe a coffee shop, a little cafe, a bakery. You’ve been thinking about it for months, maybe years. But you’re not sure if enough people will come. You don’t know what they’ll actually order. You’re not certain you can handle running it day…
Guest Post by Jason Duff, Small Nation I’ve been noticing something interesting happening across the small towns we work in, and I don’t think it’s temporary. In a time where inflation is still pinching wallets, customers aren’t just spending less, they’re shopping differently. They’re hunting. Not just for cheap, but for value, uniqueness, and the…
Guest post by Mark Gross, A Cheerful Giver I run A Cheerful Giver out of Elmer, New Jersey. The population is about 1,300. We make candles. Been at it since 1991. January 11, 2025, I got the phone call. Our building was on fire. Two-alarm. They had to bring in trucks from Gloucester County to…
You want to open a place to eat in your small town. Maybe a coffee shop, a little cafe, a bakery. You’ve been thinking about it for months, maybe years. But you’re not sure if enough people will come. You don’t know what they’ll actually order. You’re not certain you can handle running it day…
Guest Post by Jason Duff, Small Nation I’ve been noticing something interesting happening across the small towns we work in,…
Guest post by Mark Gross, A Cheerful Giver I run A Cheerful Giver out of Elmer, New Jersey. The population…
You want to open a place to eat in your small town. Maybe a coffee shop, a little cafe, a…
The Leadership Myth That’s Holding Us Back The Community Coach | Paula Jensen In small rural communities, leadership matters. But…
People need a compelling reason to leave their homes and come experience your business with you. This feels like a…
Following up on the trend of rural experience-based retail, I spotted these Valentine’s Day offerings from my local women’s boutique,…
I walked into a local retail shop in Alva, Oklahoma, population 4,000. It’s called Bates & Co., and they are…
Twenty years ago today, I hit “publish” on the first post here at SmallBizSurvival.com. I was sitting in the backroom…
Jim Katzman wrote a great article on Medium about creating swag that customers actually want. One of his tips was…
I’ve been in business a long time now, from retail to service to ag, and I’ve learned some things about…
At the LaunchRuralOK Small Business Resource event in Alva, I overheard the owner of Millie Coffee from Fairview, Oklahoma, talking…
I grew up in a small town in Maine, but I don’t think of myself as a small-town guy. My…