Marketing, Promotion & Advertising Tips for Small Local Businesses
Hometown newspapers are small businesses, just like the hardware store, the cafe, or the auto repair shop. They’re not just “media.” They’re employers, sponsors, storytellers, and neighbors, and their work ripples through every corner of the community. This year, collaboration is a focus of ours at SaveYour.Town, and I want to talk about how newspapers…
Guest Post by Jason Duff, Small Nation I’ve been noticing something interesting happening across the small towns we work in, and I don’t think it’s temporary. In a time where inflation is still pinching wallets, customers aren’t just spending less, they’re shopping differently. They’re hunting. Not just for cheap, but for value, uniqueness, and the…
By Marci Goodwin, co-founder of SmartStart Business Development Over the past few months, the SmartStart Business Development team has been deep in the weeds researching rural entrepreneurship programs to better understand what is actually happening on the ground with local microbusinesses and how communities support them. Microbusinesses are those with less than 10 employees and make…
Hometown newspapers are small businesses, just like the hardware store, the cafe, or the auto repair shop. They’re not just “media.” They’re employers, sponsors, storytellers, and neighbors, and their work ripples through every corner of the community. This year, collaboration is a focus of ours at SaveYour.Town, and I want to talk about how newspapers…
Guest Post by Jason Duff, Small Nation I’ve been noticing something interesting happening across the small towns we work in, and I don’t think it’s temporary. In a time where inflation is still pinching wallets, customers aren’t just spending less, they’re shopping differently. They’re hunting. Not just for cheap, but for value, uniqueness, and the…
By Marci Goodwin, co-founder of SmartStart Business Development Over the past few months, the SmartStart Business Development team has been deep…
Hometown newspapers are small businesses, just like the hardware store, the cafe, or the auto repair shop. They’re not just…
Guest Post by Jason Duff, Small Nation I’ve been noticing something interesting happening across the small towns we work in,…
Guest post by Mark Gross, A Cheerful Giver I run A Cheerful Giver out of Elmer, New Jersey. The population…
You want to open a place to eat in your small town. Maybe a coffee shop, a little cafe, a…
The Leadership Myth That’s Holding Us Back The Community Coach | Paula Jensen In small rural communities, leadership matters. But…
People need a compelling reason to leave their homes and come experience your business with you. This feels like a…
Following up on the trend of rural experience-based retail, I spotted these Valentine’s Day offerings from my local women’s boutique,…
I walked into a local retail shop in Alva, Oklahoma, population 4,000. It’s called Bates & Co., and they are…
Twenty years ago today, I hit “publish” on the first post here at SmallBizSurvival.com. I was sitting in the backroom…
Jim Katzman wrote a great article on Medium about creating swag that customers actually want. One of his tips was…
I’ve been in business a long time now, from retail to service to ag, and I’ve learned some things about…